Launch Plan | To Kill a Unicorn

Utilize social media platforms to create buzz around the book launch. This can be done by creating visually appealing graphics and sharing snippets from the book on platforms such as Instagram, Twitter, and Facebook.

Partner with book bloggers and influencers to review and promote the book. This can be done by offering free copies of the book in exchange for reviews or social media posts.

Utilize Amazon’s KDP Select program to offer the book for free for a limited time. This can help to generate buzz and attract new readers.

Host a virtual book launch event on platforms such as Zoom or Facebook Live. This can include a reading from the author, Q&A session, and giveaways.

Launch a targeted advertising campaign on social media platforms to reach potential readers.

Utilize email marketing to promote the book launch to the author’s email list and offer exclusive content or deals.

Collaborate with local bookstores to offer signed copies of the book and host author events once in-person events are possible again.

Monitor sales and engagement metrics throughout the launch and adjust the marketing plan accordingly to maximize results.

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