Launch Plan | To Kill a Unicorn

1. Create a buzz around the book before launch through social media platforms such as Twitter, Facebook and Instagram.
2. Reach out to book bloggers, podcasters and influencers in the tech industry to read and review the book before launch. This can help create a buzz and generate interest in the book.
3. Offer a limited-time pre-order discount on the book to incentivize readers to purchase the book before launch day.
4. Host a virtual launch event on launch day on platforms such as Zoom or Facebook Live, featuring the author discussing the book, doing a Q&A session and reading excerpts from the book.
5. Utilize email marketing to reach out to targeted audiences who may be interested in the book, such as readers of technology-related books or fans of science fiction.
6. Utilize paid promotions on social media platforms such as Facebook and Instagram to reach a larger audience and generate more book sales.
7. Encourage readers to leave reviews on websites such as Amazon and Goodreads to help generate more interest in the book and increase book sales.

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