Social media accounts (Facebook, Instagram, Twitter, LinkedIn), Book trailer on Youtube

Launch Plan:

1. Pre-Launch Phase: (4 weeks prior to launch day)
– Create buzz on social media accounts by posting teaser images of the book cover and sharing quotes from the book.
– Craft an engaging email to send to the email list, highlighting the book’s synopsis and the author’s background.
– Share the book trailer on Youtube and encourage viewers to subscribe to the author’s channel for more updates.

2. Launch Day: (06-02-23)
– Announce the book’s release on all social media accounts, website, and email list.
– Offer a special launch discount for the first 50 buyers to create urgency and encourage immediate sales.
– Host a Facebook live stream Q&A session with the author to interact with readers and answer their questions about the book.

3. Post-Launch Phase: (2 weeks after launch day)
– Continue promoting the book on social media accounts by sharing positive reviews, testimonials, and reactions from readers.
– Offer book giveaways on social media platforms to increase engagement and reach a wider audience.
– Send follow-up emails to the email list, providing additional content related to the book and encouraging reviews on Amazon and Goodreads.

Conclusion:
By utilizing an email list and social media accounts, the launch plan can offer maximum exposure and engagement for the book. The book’s positive message and relatable story will appeal to a wide range of readers and encourage word-of-mouth marketing. The cost-effective budget allows for creative tactics to capture attention and generate interest, resulting in a successful launch.