Launch Day:
– The launch of The 4 Spiritual Laws of Money will take place on June 1st, 2021.

Budget:
– The budget for this launch campaign is $500 or less.

Goals:
– Sell 100 copies of the book within the first month of launch.
– Increase the author’s social media following by 500 new followers across all platforms.
– Generate at least 3 positive reviews on Amazon within the first week of launch.
– Generate buzz and interest for the book in the spiritual and personal finance communities.

Assets:
– Author website and blog
– Author social media accounts (Facebook, Twitter, Instagram)
– Email list of subscribers interested in personal finance and spirituality
– Amazon listing for the book
– Promotional images and graphics for social media sharing

Launch Plan:

Pre-Launch (1-2 weeks before launch day):
– Send an email to the author’s email list announcing the upcoming release of the book and offering a pre-order discount.
– Share a teaser image and description of the book on social media, announcing the launch date.
– Reach out to personal finance and spirituality influencers to offer a complimentary copy of the book in exchange for a review or promotion on their channels.

Launch Day:
– Set up a social media blitz with multiple posts throughout the day announcing the launch, sharing quotes from the book, and encouraging followers to purchase and leave a review.
– Share a limited-time discount code for the book on social media, encouraging followers to purchase.
– Host a virtual launch party on Instagram Live or Facebook Live, featuring the author discussing the book and answering questions from viewers.
– Send out a final email to the author’s email list with a reminder to purchase and leave a review.

Post-Launch (1-2 weeks after launch day):
– Follow up with influencers who received a complimentary copy of the book to ask for their review or promotion.
– Share positive reviews and feedback from readers on social media.
– Host a giveaway on social media for a signed copy of the book to generate further buzz and engagement.
– Publish a blog post or guest post on a relevant website discussing the themes of the book and linking back to the Amazon listing.

Other:
– Consider running targeted Facebook or Instagram ads to reach a wider audience interested in personal finance and spirituality.
– Offer bundled packages with other relevant books or courses to increase sales.