Launch Plan | Leading Inclusion

Social media presence, Book reviews, Influencer outreach

Launch Plan Outline:

1. Pre-Launch Phase (1 month before launch day)

– Build buzz and anticipation by sharing sneak peeks and teasers on social media.
– Start building an email list by offering free resources related to the book.
– Reach out to book bloggers and reviewers to request reviews.
– Create graphics and promotional materials for use on social media.

2. Launch Day (08-01-23)

– Make an announcement on social media about the book’s release.
– Direct traffic to the book landing page where readers can purchase and download.
– Send a dedicated email to the email list announcing the book’s release.
– Host a giveaway or run a discount promotion to incentivize purchases.
– Monitor social media and respond to any questions or concerns.

3. Post-Launch Phase (ongoing)

– Continue promoting the book on social media with graphics, quotes, and reader testimonials.
– Encourage readers to leave reviews on Amazon and Goodreads.
– Reach out to relevant influencers or podcast hosts to request interviews or features.
– Provide ongoing support and engagement with readers through email and social media.

By following this launch plan, we aim to generate buzz and excitement around Leading Inclusion and drive book sales. Our goals for this campaign include selling at least 100 copies of the book within the first month, receiving at least 10 positive book reviews, and increasing the author’s social media following by 500. With a small budget, we will leverage the power of social media and influencer outreach to achieve these goals and establish the book as a must-read for executives and business owners committed to leading inclusion in the workplace.

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