Launch Plan | Buried Secrets

Social media accounts (Facebook, Twitter, Instagram), Goodreads page

Launch Plan:

1. Build buzz through social media: Starting two weeks prior to the launch date (June 13th), post teasers, quotes, and graphics related to the book on Facebook, Twitter, and Instagram. Target followers who are interested in suspense/thriller novels and engage with them by responding to comments and messages.

2. Email newsletter announcement: On the morning of launch day (June 27th), send an email blast to the author’s email list, announcing the release of the book. Include a summary of the storyline, a link to the book’s Goodreads page, and a call-to-action to encourage readers to leave a review on Amazon or other retailers.

3. Goodreads giveaway: Host a giveaway on Goodreads for one free copy of the book. The giveaway will run for two weeks, starting on launch day (June 27th) and ending on July 11th. This will increase the book’s visibility and generate buzz among readers.

4. Author website promotion: Utilize the author website to promote the book. Create a dedicated landing page for the book, featuring the cover art, synopsis, and links to purchase the book on various retailers. Use SEO tactics to optimize the landing page for search engine rankings.

5. Social media advertising: Allocate a small budget (up to $50) to run targeted social media ads on Facebook and Instagram. Target users who have shown interest in similar suspense/thriller novels and promote the book’s Goodreads giveaway to drive more entries.

6. Book reviews and endorsements: Reach out to book reviewers and bloggers who specialize in the suspense/thriller genre and offer them a free copy of the book in exchange for an honest review. Use these reviews to promote the book on social media and on the author website.

7. Book signings and events: Due to budget restrictions, consider hosting a virtual book signing or Q&A session via Zoom or other video conferencing platforms. Partner with book clubs or online communities related to the suspense/thriller genre to reach a wider audience.

Overall, the goal of this launch plan is to generate buzz, increase visibility, and encourage reader engagement for the book. With a limited budget, focusing on social media and online promotion tactics will be key to reaching a larger audience and achieving the launch goals.

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