Launch Plan | Bottomless Book Sales

Launch Plan:

1. Pre-Launch Marketing (3-4 months prior to launch)

a. Build an Email List: Use Author’s website to capture email addresses of potential readers. Offer a free chapter or other digital content in exchange for email addresses.

b. Generate Social Media Buzz: Use Twitter, Instagram, and Facebook to create buzz about the upcoming launch. Use hashtags, influencer engagement, and user-generated content to build momentum.

c. Create a Landing Page: Develop a landing page with a pre-order button. Encourage potential readers to pre-order the book by offering a discount, a free gift, or a personalized message from the author.

d. Reach out to Reviewers: Identify relevant book bloggers, podcasters, and book clubs. Reach out to them and offer them an early copy of the book in exchange for an honest review.

2. Launch Day (May 26, 2023)

a. Social Media Blast: Use Social Media channels to announce the launch of the book. Use already-built buzz to encourage followers to purchase the book on Amazon’s Top Books list and leave a review.

b. Email Campaign: Send an email campaign to the email list you have already built. Use persuasive tactics to encourage them to buy the book. Offer the audiobook version of the book as a free gift.

c. Utilize Author’s Website: The author should use their website to connect with their audience and promote the book. Use the homepage to highlight the book and provide links to purchase it.

d. Plan a Virtual Launch Party: Create a virtual launch party that combines the crowdfunding platform with some additional prizes for those readers who pledge to buy more than usual. Offer some enticing bonuses to the supporters that pledge more beyond the basic price of the book.

3. Post-Launch Marketing

a. Build a Review Campaign: Use data built from launch day and use email marketing to continue asking readers to leave reviews.

b. Leverage Influencer Marketing: Identify bloggers, high-profile authors, podcasters who’d be happy to chat about the book and recommend it to their followers.

c. Paid Advertising Campaigns: Use the data of already-built campaign and use paid advertising (GoogleAdWords/Facebook) to retarget both those that hadn’t completed their order and those that hadn’t purchased the book.

d. Signed Book Promotions: Encourage readers to purchase a signed copy of the book directly from the author’s website. Offer personalized messages or video messages from the author as proof that the book was personally signed.

e. Running Promotions via Online Communities: Identify online communities discussing or reviewing similar interests your book covers. Do a promotion by establishing it on the platform providing them a personal touch.

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