Social media accounts, email list

Launch Plan:

1. Pre-launch Strategy (7-14 days before launch)
– Create a buzz on social media platforms (Facebook, Twitter, Instagram) with teasers and snippets from the book.
– Offer giveaways and contests for followers who share and engage with the posts.
– Start building an email list by offering a free sample chapter of the book in exchange for email addresses.

2. Launch Day Strategy
– Utilize the author website and book landing page to feature the book and its key selling points.
– Reach out to book bloggers, influencers, and reviewers to request reviews.
– Launch a sale or discount to encourage sales on launch day.
– Use online channels to drive traffic to the book landing page and encourage sales.

3. Post-launch Strategy (15 days after launch)
– Thank readers and reviewers for their support and encourage them to leave reviews.
– Share blog posts and additional content related to the book on social media platforms and the author website.
– Keep the book visible on social media by engaging with followers and encouraging user-generated content (UGC).
– Run additional promotions or sales to continue driving sales.

Budget Breakdown:

– Social Media Ads: $100
– Giveaways and Contests: $100
– Book Review Request Services: $100
– Sale/Discount Promotion: $100
– Total: $400

With this launch plan, the goal is to raise awareness of the book and drive sales while gaining valuable reviews from readers. The pre-launch, launch day, and post-launch strategies combine social media engagement, content marketing, and targeted outreach to maximize visibility. By staying engaged with followers and keeping the book visible online, we hope to expand the author’s readership and boost book sales.