The Longer Long Tail by Chris Anderson is an incredible piece of work that explores the new economy of the 21st century. Through detailed analysis and insight, Chris explains the concept of the long tail, the idea that a large number of small niche markets can add up to a significant economic force. He also looks at the implications of the long tail for businesses, media, and consumers. Chris Anderson is the author of the New York Times bestselling book, The Longer Long Tail. He is an entrepreneur, author, and journalist who has written for publications such as Wired, The Economist, and The Wall Street Journal. He is the founder and former editor-in-chief of Wired magazine and has been a business advisor to companies such as Google, Microsoft, and Apple. His previous books include The Long Tail: Why the Future of Business is Selling Less of More and Free: The Future of a Radical Price. Chris is passionate about exploring new ways to use technology to solve business problems and has dedicated his life to uncovering the mysteries of the modern economy.