Magic Words by Jonah Berger is a must-read for anyone looking to make a lasting impression. Drawing from years of research and experience, Berger shares the secrets of persuasive communication in this comprehensive guide. With stories from the real world, Berger breaks down how to craft persuasive messages and apply them to any situation, from business presentations to political campaigns. Whether you’re looking to get ahead in your career, improve your relationships, or just have more influence when you speak, Magic Words will provide the tools you need to get there. Jonah Berger is a professor of Marketing at the Wharton School at the University of Pennsylvania and a New York Times best-selling author. He is an expert in the field of persuasion and influence and has spent the last two decades researching the science behind how ideas and products catch on. He has written several books, including Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces That Shape Behavior. With Magic Words, he brings his wealth of knowledge and experience to help readers craft persuasive messages and stand out from the competition.